Alexandru Cristian ILIE

Operations & Business Development Leader
Weeze, DE.

About

Results-oriented and analytical professional with a diverse background in sales and marketing, production management, retail and logistics, recruitment, and strategic business development. Proven ability to optimize operational flows, drive market growth, and implement robust quality systems, consistently delivering measurable improvements and fostering team success.
I am currently looking for projects and jobs that involve relocation within the Romania or other European country and seeking international experience as well, looking for roles involving sales and marketing, operational planning, project management, supply chain, employee development and cross-functional leadership.

Work

B2Works Recruitment Agency
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Warehouse Operative - Arvato Healthcare (Intuitive Surgical)

Gennep, The Netherlands

Summary

Effectively perform warehouse outbound tasks, ensuring accurate order fulfillment and maintaining high quality standards for logistic services.

Highlights

Executed comprehensive order fulfillment processes, including collection, picking, and packing, to ensure timely and accurate shipments.

Performed value-added services, contributing to operational efficiency and client satisfaction.

Ilie Cristian Alexandru PFA
|

Freelance Consultant - Recruitment, Sales & Marketing

Campina, Prahova, Romania

Contract

Summary

Provided expert freelance consultancy in recruitment, sales, and marketing across diverse industries, managing end-to-end processes from lead generation to client placement and engagement.

Highlights

Coordinated full-cycle recruitment processes across multiple industries, from active candidate sourcing and assessment to successful placement.

Functioned as an HR Business Partner, developing client profiles and making strategic candidate selections and recommendations that met specific hiring needs.

Drove sales and marketing consultancy by converting qualified leads into clients through targeted engagement and robust relationship building strategies.

Hidro Prahova SA
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Contract Manager

Ploiesti, Prahova, Romania

full-time

Summary

The implementation of investment projects with European funding under the "Regional Project for the Development of Water and Wastewater Infrastructure in Prahova County"

Highlights

Verification of projects implementation during the execution period and their compliance with contractual clauses;

Organizing site visits to verify the status and conformity of the executed works;

Participation in the partial and final acceptance of investment works;

Preparing activity reports in accordance with operational procedures.

Casa Dizei SRL
|

Production Responsible - Team Lead

Campina, Prahova, Romania

Summary

Led production and operational oversight for a craft food manufacturing business, managing end-to-end production flows, quality assurance, and a team of 6 employees.

Highlights

Streamlined production flow from supply to delivery, optimizing processing, packaging, and storage operations for craft sauces and jams.

Ensured 100% HACCP compliance and developed comprehensive QC procedures and documentation, including recipe books and traceability sheets, for legal approval.

Managed full-cycle staff recruitment and internal training, successfully leading and developing a team of 6 employees to enhance productivity.

Developed and implemented a comprehensive marketing mix (4Ps) and direct sales strategies, including online promotion via Google Ads and Facebook, to boost brand visibility and sales.

LEMET - LEM'S
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Sales, Marketing & Operational Projects Coordinator

Campina, Romania, Romania

Summary

Coordinated comprehensive development projects and operational activities for a national retail furniture franchise network, overseeing 70+ stores, a logistics center, and a team of 500+ employees.

Highlights

Managed operational and administrative coordination for 70+ franchise stores and a logistics center nationwide, impacting approximately 500 employees.

Implemented and enforced Lem's Business Code and monitored key performance indicators (KPIs), P&L, and break-even points to achieve qualitative and quantitative objectives.

Led the implementation of work instructions and operational procedures, supporting internal audits for ISO 9001, 14001, and 18001 certifications, ensuring compliance and continuous improvement.

Orchestrated full HR functions, including staff recruitment, induction, training, performance evaluation, and mystery shopping programs to enhance team capabilities and customer service.

Directed marketing research and projects, encompassing customer behavior analysis, brand awareness campaigns, and multi-channel direct marketing (email, SMS, Google Ads, Facebook) to drive engagement.

Swisspor
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Marketing Manager

Ploiesti, Prahova, Romania

Summary

Developed and executed annual marketing plans and coordinated projects within allocated budgets to enhance brand presence and customer engagement for an insulation materials producer.

Highlights

Prepared and successfully implemented the company's annual marketing plan, aligning strategies with business objectives.

Organized and coordinated multiple marketing projects, ensuring adherence to budget allocations and maximizing return on investment.

Managed and updated customer databases and tracked customer satisfaction metrics to inform strategic marketing decisions.

METABRAS
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Marketing Manager

Brasov, Brasov, Romania

Summary

Formulated and implemented comprehensive annual marketing plans and regional sales strategies for a steel service center, driving market positioning and competitive advantage.

Highlights

Developed and executed the annual marketing plan and regional sales strategy, enhancing positioning for specialized divisions and distribution centers.

Managed client databases and created competitive dashboards to inform strategic decision-making and market penetration.

Contributed to a business consultancy project with PUM Netherlands Senior Experts, collaborating with Dutch consultants on civil construction engineering and business consultancy initiatives.

Education

Bucharest Academy of Economic Studies
Bucharest, Bucharest, Romania

Faculty

Agri-Food and Environmental Economics

Languages

English

Fluent

Deutsch

Basic

Certificates

Project Manager

Issued By

ATHENA Training Centre

Internal Quality MS Auditor ISO 9001 (Quality), 14001 (Environmental), 18001 (Health & Safety)

Issued By

TUV Rheinland

Professional Salesman Program

Issued By

YU-ROM

Interests

Personal

Gastronomy, Bakery & Pastry, Travel, Sport.

Professional

Logistics & Supply Chain, HR-Mobility-Outsourcing, Quality Assurance, Retail, Food Industry, Manufacturing (Furniture; Building materials).

Skills

Compliance & Quality Systems

Quality Management, HACCP & QC, ISO 9001, ISO 14001, ISO 18001, Internal Audit, Legal Compliance, Work Instructions Development.

Sales & Marketing

Customer Service & Care, Direct Sales, Marketing Strategy & Planning, Online Communication, Visual Identity, Digital Marketing (Google Ads, Facebook), Public Relations, Brand Awareness, Customer Behavior Analysis, Client Relationship Management.

Human Resources & Leadership

Teamwork, Empathy, Coaching, Staff Recruitment, Internal Training, Team Leadership, HR Business Partnering, Staff Induction, Performance Evaluation, Conflict Management.

Software & Tools

MS Office, ERP Software, Canva, Google Ads, Facebook (Marketing), Google Analytics.

Operations & Production

Work Organization, Coordination & Operational Performance, Quality Assurance, Production Equipment Operation, HACCP & QC, Safety Protocols, Supply Chain Management, Warehouse Operations.

Business Strategy & Management

Contract Management, Project Management, Business Development, Analytical Thinking, KPI Monitoring, P&L Management, Franchise Management, Process Improvement, Performance Evaluation, Budget Management, Innovation & Creative Solutions.