Alexandru Cristian ILIE

Executed comprehensive order fulfillment processes, including collection, picking, and packing, to ensure timely and accurate shipments.

Performed value-added services, contributing to operational efficiency and client satisfaction.

Coordinated full-cycle recruitment processes across multiple industries, from active candidate sourcing and assessment to successful placement.

Functioned as an HR Business Partner, developing client profiles and making strategic candidate selections and recommendations that met specific hiring needs.

Drove sales and marketing consultancy by converting qualified leads into clients through targeted engagement and robust relationship building strategies.

Verification of projects implementation during the execution period and their compliance with contractual clauses;

Organizing site visits to verify the status and conformity of the executed works;

Participation in the partial and final acceptance of investment works;

Preparing activity reports in accordance with operational procedures.

Streamlined production flow from supply to delivery, optimizing processing, packaging, and storage operations for craft sauces and jams.

Ensured 100% HACCP compliance and developed comprehensive QC procedures and documentation, including recipe books and traceability sheets, for legal approval.

Managed full-cycle staff recruitment and internal training, successfully leading and developing a team of 6 employees to enhance productivity.

Developed and implemented a comprehensive marketing mix and direct sales strategies, including online promotion via Google Ads and Facebook, to boost brand visibility and sales.

Managed operational and administrative coordination for 70+ franchise stores and a logistics center nationwide, impacting approximately 500 employees.

Implemented and enforced Lem's Business Code and monitored key performance indicators (KPIs), P&L, and break-even points to achieve qualitative and quantitative objectives.

Led the implementation of work instructions and operational procedures, supporting internal audits for ISO 9001, 14001, and 18001 certifications, ensuring compliance and continuous improvement.

Orchestrated full HR functions, including staff recruitment, induction, training, performance evaluation, and mystery shopping programs to enhance team capabilities and customer service.

Directed marketing research and projects, encompassing customer behavior analysis, brand awareness campaigns, and multi-channel direct marketing (email, SMS, Google Ads, Facebook) to drive engagement.

Prepared and successfully implemented the company's annual marketing plan, aligning strategies with business objectives.

Organized and coordinated multiple marketing projects, ensuring adherence to budget allocations and maximizing return on investment.

Managed and updated customer databases and tracked customer satisfaction metrics to inform strategic marketing decisions.

Developed and executed the annual marketing plan and regional sales strategy, enhancing positioning for specialized divisions and distribution centers.

Managed client databases and created competitive dashboards to inform strategic decision-making and market penetration.

Contributed to a business consultancy project with PUM Netherlands Senior Experts, collaborating with Dutch consultants on civil construction engineering and business consultancy initiatives.